Identity | Chipotle
Concept: The concept is that in order to be healthy, we need to have a better environment for our foods to grow. Without good soil, our plants will die. Without plants, there will be no clean air. Without clean air, there will be no habitable environment for the animals to live. Therefore, I wanted to go back to its simplest form— the seed.
Brief: Chipotle main purpose is trying to serve quick yet healthy. I wanted to focus on the health aspect of Chipotle and their slogan. “Food with Integrity”.
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