Arrow | Business Intelligence
Concept:This campaign is visualizing the sense of big data and how we use it on our daily lives; whether it comes to watching clips on the internet or shopping online. From a small child playing with his toys transitioning into the graphic world where a gigantic Vactopus sucks data from a city, which those datas are being organized inside its factory-like body. Showing the consumer that he needed a red shirt, to which he did not even know he needed.
+ Produced by the creative Flavor team
Roles: Designing the city landscape and modeling it in C4D. Creating UI screen for applianaces
Brief: Working with the flavor team, the client Arrow Electronics has came with another spot for their campaign.