Identity | Soundcloud
Concept: Based on the idea of Cymatics, in which the amorphous droplet transforms, due to the sound waves that speakers create through music. Resulting, the droplet to metamorphosize into the logo "Soundcloud".
Brief: Soundcloud is an audio discovery streaming that allows anyone to upload the music or sound that they create. "It is the self-described "YouTube for underground audio, and has become a platform for emerging artists and brands".